About Us

The definition of our company name “Bright as a Button” aligns with the sentiment behind our business:

Bright as a Button = intelligently alert and lively – “some of them are frail physically

but are as bright as a button in their minds”


Bright as a Button was developed in early 2018, a small business born from our own experience of becoming parents to a beautiful boy the previous year. We created so many memories with him in a short space of time and have many keepsakes from this time stored safely in our own memory boxes!

We work with our suppliers and together we pride ourselves in providing a range of quality diverse items suitable from birth.  Each box is themed by a different animal, with a range of both traditional baby plush toys to the unique or “en trend.”  Some boxes are geared around helping a child’s development at a time in their lives when they are changing at a rate of knots, with sensory items included, whilst others centre around bath time with matching hooded towels.

We hope you enjoy looking at the gifts available as much as we have enjoyed nurturing this business.